How to Turn 1 Piece of Content in 10+ Epic Posts
Shooting a video is great! But it can be time-consuming to do it on a weekly basis. Not only that, it can sometimes be hard to keep thinking of new ideas. Well you're in luck! Here's how you can take one video and turn it into 10 - 15+ pieces of epic content that will engage your audience.
Step One - Video
Create an epic piece of video content. Really take the time to make it really high-value. Put it this way - rather than making 5 videos, put 5 times the effort into this. Now you have a video.
Step Two - Blog
Once that's finished, go on Rev.com and transcribe the video. It costs $1 USD per minute (insanely cheap) and you will get a full written version of the video which is astonishingly accurate. Edit that text, add headings and turn it into a blog article. Now you have a blog article.
Step Three - LinkedIn
Take that blog and create a LinkedIn article with it. Now you have a native LinkedIn article and all of your connections will get a notification about it (win).
Step Four - Facebook
Take the best section of your blog article and create a long-form Facebook post. This will make people have to press 'See More' to read the full text which is shows Facebook that people are interested in your content which is GREAT. Now you have a long-form Facebook post that will drive engagement.
(Of course you can also share the video and blog on Facebook, this is just an extra post)
Step Five - Video Snippets
Crop the video and into 3 different snippets (literally just crop the video in iMovie or whatever program your computer has). These can all be separate posts on Instagram & Facebook. If you want to make it even cooler, get a freelancer to add subtitles to the video like this. Now you have 3 video snippets for Instagram.
Step Six - Quotes
Take the blog and create 3 Instagram quotes with advice/ content from the video. Just use Canva to add text over the top, with a short tip from the content. Now you have 3 more Instagram posts!
Step Seven - EMAIL
If you have an email list, send this out to them too. Now you have a valuable email for your subscribers. If it's evergreen content (meaning it's not trending and the content will always be valuable) you can add it to your email automation / sales funnel. God damn we are productive.
Step Eight - Extra Posts
If you can squeeze more, go for it!. Just create little bits and pieces of advice with snippets from the article or video as many times as you want and post it on social media, while linking bank to the article. E.g. if you have a 'top 10 ways to add value to your home' video, you can EASILY create a video snippet and short tip for each of the 10 steps.
Just save these to your Facebook drafts to use later. Simple!
How's that for effective? You can turn ONE video into 10 -15+ creative posts on a variety of platforms that ALL add value. So as you can see, rather than trying to think of new articles all the time, simply do this once every 1-2 months and you're away! This is a great tip that a lot of people don’t realise. Do this for 3 videos and you’re set for weeks! 👇
MITCH HILLS | @mitchills