21 Actionable Social Media Strategies That Work GREAT in 2018
Need some ideas for your social media marketing? Wonder no more! I've created a list of 21 social media marketing ideas that work GREAT in 2018. Take a look and let me know in the comments which ones you're going to try out? Let's go!
Share Video Content
It’s no secret or trend - video has taken over the internet and now makes up for 80% of internet traffic! You shouldn’t just be looking to include video in your marketing, you should be creating a video-first strategy. Keep in mind you do NOT need a professional camera or videographer! In fact in this day and age, professional video can sometimes be damaging because it looks too ‘polished’ like an ad.
Here are some quick video ideas to help you get started:
Tutorials and ‘how-to’ videos.
Behind the scenes content.
Facebook & Instagram live streams.
Animations & slideshows (great if you’re camera-shy!)
Short, punchy Instagram stories (more on this soon)
Use Instagram Stories Daily
Instagram Stories are genuinely one of my absolute favourite marketing methods, especially for small businesses and people wanting to build a community online. Instagram Stories allow you to humanise your brand, leverage native video content and market in the age that we live in. You can post:
Behind the Scenes Content - Making-of videos, behind the scenes interviews, and daily happenings in the office are the kinds of things you could post.
Promos - Announce new products or promos through Stories.
Polls - The stickers also show a poll option - you can edit the question and the two options!
New Content - Links or new products, with the link button on the top of screen. This feature is only available in Instagram Business.
Funny Stuff - This adds the ‘human’ factor in your brand because all people experience funny things, right?
Use Gifs, Polls & Visuals on Instagram Stories
Instagram Stories continue to get more awesome, and they introduce new features regularly. Some of which include moving gifs, polls and fun visuals to make your Stories really stand out. They fit in PERFECTLY with some of the other tips mentioned in this post including behind the scenes content, being casual, and being engaging. Use Instagram Stories!
Engage With People on Instagram
Engagement is the best way to grow your Instagram account, and is also one of the best ways to measure your Instagram's success. Engagement is becoming harder and harder due to algorithm updates and general saturation - the best way to get engagement is to engage with others.
There are bots that like, follow and comment on pictures, but we believe in genuine human interaction (it pays). This is the #1 way to build a community on Instagram. If you’re not engaging with others, they won’t want to engage with you! Simple as that.
Ask People to Take Action in Your Captions
Now that Facebook dropped it’s bomb on us that they are giving personal accounts preference over businesses and publishers, it’s all about creating ‘genuine interaction’. This means creating conversations with comments, and creating engagement. A great way to trigger this, is by asking your audience to do something. For example:
“Tag a friend who _________“
“What is your favourite _________?“
“What do you think? Let us know in the comments!“
“Double tap if you agree!”
Facebook Live Stream Events
Live streaming has taken off like a rocket recently, and can be a fantastic tool to get more views, engagement and page fans. This works particularly well for things like:
I encourage you to use Facebook Live because Facebook and Instagram gives preference to people who use the features they want to push out. And right now - that’s live streaming!
Do Less Blogging, Better.
Blogging is a great way to both add value to your audience and also rank in Google. The problem is, people take this too literally and think ‘the more the merrier’. Whilst it’s important to share fresh content, you’re much better off (especially from an SEO perspective) to put all of your efforts into 2 or 3 EPIC blog articles, rather than creating 20 average ones. For a detailed guide, check out Noah Kagan & Brian Dean’s article “Content Marketing for SEO Tutorial: How to Generate 400,000 Targeted Visitors”
Create a Messenger Bot
Messenger bots are a super-cool way to generate leads, create conversations and automate parts of your business. Luckily today there are tools like ManyChat to make your life a whole lot easier. Not only can you create seemingly ‘live’ conversations with people, you can create some innovative marketing campaigns like ‘comment the word YES to get a free (thing).
Post Behind the Scenes Content
There are now more ads than ever. People hate ads. People like seeing what goes on behind the scenes, and getting to the know the people behind the brand. The irony is, when you post casual, fun, behind-the-scenes content and promote it, it actually gets more engagement because it doesn’t ‘feel’ like an ad. Instagram Stories are a perfect place to share this style of content, but you can share photos on Instagram, Facebook, YouTube… you name it!
Use Sharp Captions & More Emojis
There’s so much stuff online that it’s getting harder and harder to stand out online, so you need every inch you can get! Keeping captions short and to-the-point are often the best option. Emojis are also a quick and easy way to make your captions instantly more attention-grabbing and friendly. Combine concise captions with colourful emojis throughout your marketing to make your posts pop. (What a tongue twister that last sentence was - say that 10 times fast!)
Collaborate With Influencers
Influencer marketing is one of the most underrated and undervalued marketing methods out there. The only thing is - it’s more relevant for some businesses than others. That said! It can absolutely be a great strategy. Here’s how you do it.
- Think about who you are trying to reach. Once you know who you are trying to attract, you can create a list of influencers who have that audiences.
- Create a list of influencers. Search hashtags to find popular accounts.For example if you want to find an influencer in the fashion space, you could search #mensfashion and see who shows up in the 'Popular' section.
- Reach out to them. Reach out to each influencer individually. Make it personal, let them know you love their account, and you'd love to work with them. You'll need to offer them either a gift (like a sample of your product) or sometimes just cash. Think about what they would want, and then what you could offer to make it worth your time and theirs.
Collaborate With Similar Businesses
This works great for local businesses. Sometimes influencer marketing isn’t the perfect fit for you, or you’re in a more ‘boring’ industry. Have a think about similar businesses who have the same audience as you, but aren’t competitors. For example if you’re a real estate agent you can cross promote with an interior designer. Both audiences are interested in homes.
Refresh Your Website & Branding
It’s 2018 now and people are the digital marketing game has stepped up across the board. A website is a KEY piece of your marketing, and if it looks outdated or doesn’t work correctly, you’re literally throwing money out the window. Use your website like a ‘dashboard’ for your customers where they can learn about you, enquire about services and products, read content, get resources, the works. Definitely also read “10 Expensive Website Mistakes That Are Killing Your Business”
Reverse Engineer the Best in the World
One of the simplest ways to kick butt online, is to literally do what the best people in the world do. It’s like investing - if you want to learn about the stock market, listen to Warren Buffet. If you want to grow your Instagram account for your specific industry, find the most popular accounts and do what they do!
Find the most popular accounts in your industry.
Take notes on what gets the best engagement.
Create 2 - 4 action items you’ll do in your own business.
It’s that simple. Go do it!
This is one of our favs. Creating new content is important - but time consuming. One of the best ways to keep it fresh without giving yourself a full time content marketing job, is to repurpose content into other platforms. For example
Shoot an upload a video.
Transcribe the video into a blog.
Create Instagram quotes from the blog.
Create 30 - 60 second snippets of the video.
For a full guide on how to turn 1 video into 10+ posts, click below!
Run Cost-Effective Engagement Campaigns
Social media marketing is saturated with advertising - however, not many people are promoting legitimately useful, interesting or entertaining content! There’s this gap in the market for content that has no commercial intent. Meaning - you’re just sharing because it adds value. This is HUGE!
If you post great content on Facebook or Instagram, spend $5 - $10 a day boosting that post to your target audience. Not only will this give you WAY more reach for not much money, but you can retarget anyone who has recently visited your page. So if you did want to send ads to warmer traffic later, you can do that too. For more, check out “The Insanely Easy & Cost Effective Way to Build an Engaged Facebook Following”
Use Canva for Engaging Visuals
If you want beautiful visuals and better artwork for your social media, check out Canva. This free and bloody awesome online tool is one of my favourite tools I’ve ever used, and even if you suck at design you can easily find great templates to use for your marketing in all sorts of dimensions!
Host an EASY Like & Share Competition
This is a great Facebook strategy to get more fans and reach new people. All you need is an attractive offer, a time limit and simple terms on how people can enter. However there are a few key things you need to keep in mind:
Have a great offer. It doesn’t always have to be expensive, but make it an offer people would actually want to win, otherwise it won’t work.
Don’t be spammy. This is especially dangerous with the new algorithm where they penalise ‘surface-level’ engagement. It’s still safe to do competitions and works great for local businesses, but just don’t be spammy.
Make it easy. Literally ask them to like and share. I see people run competitions and there are way too many things you need to do, resulting in way less engagement!
Schedule Content in Advance
Spending time every day creating and sharing content can be tedious. Even if you like it, it can be incredibly time consuming! Use platforms like Buffer to schedule content ahead in advance, so you can do it in ‘chunks’. For example you could do your posts for the week every Tuesday in 1-2 hours, then not have to touch it again for a week!
Jump on Trending Topics
If you’re struggling for ideas about what to post, simply talk about what your customers are talking about. When things are trending, share your thoughts on it and if you’re really witty, you can create offers or campaigns around it. This was the case with this classic tweet from Oreo during the Superbowl blackout a few years back, sharing a photo that said “you can still dunk in the dark” receiving well over 15,000 retweets.
Answer The Most Commonly Asked Questions
From both a usefulness-factor and an SEO perspective, answering the most common questions you get asked in either written or visual format always makes for great content. Literally share what you tell people every day, so that customers can learn more about the topic and also your business. If people are really strapped for time or ideas - this is often my go-to suggestion!
You can pick and choose any of these ideas for your marketing! I'd love to know which ones you're going to try out - let me know in the comments? PS - if you need want to grow your business online, check out our social media marketing services here. Happy posting!
MITCH HILLS @mitchills