80/20 Social: How to Get the MAXIMUM Results for MINIMUM Effort
Ola! It’s Mitch here, and today I’m going to make social media incredibly simple and show you my 80/20 marketing formula. This will help you get the maximum result for the minimum input, and get great social media results for literally minutes a day. If you’ve ever seen Tim Ferriss talk about the 80/20 principle, it’s about focusing on the 20% of tasks that make up for 80% of your results. So how does this apply to social media? Let’s take a look.
Social media is so important and everybody knows that they should do it, but it can get overwhelming. And when you sit down at the end of the day, you don’t want to be thinking, “Oh, now I have to post on my account”, then you put something that’s not great just to be ‘active’. There are a few quick tips I want to show you that after doing so much social media and doing so many Facebook ads and creating content, I’ve created a formula that is going to be all that you need to get a lot of results for minimum effort.
Step One: Choose the 1-3 topics your audience wants to know the MOST.
The first step is you want to identify the 1-3 topics that your target audience wants to know about the most. So rather than talking about everything in your industry, what are the 1-3 things your audience wants more than anything else? They are going to be your core topics. So for example, if you’re a real estate agent, the main things homeowners want to know about is how to sell for the best price, how to add value to their property and how to buy. You could create content just on those three topics.
What are the 1-3 things that your audience wants more than anything else?
Step Two: Shoot 1 Video a Fortnight
Second thing is to shoot a video. Whether it’s a live stream or a 60 second video, it doesn’t matter. Talk about one of those topics we just listed. So for example if one of your topics is how to add value to a home, you might do a quick video about the top five things that are going to make the biggest difference to your home. Or, thr most expensive mistake that people make when they’re renovating. As long as it’s something your audience wants it doesn’t really matter. All you want to do is shoot a new video once a fortnight (if you can do a live stream that’s fantastic). For consistency, do it on the same day of the week (like every second Wednesday).
Step Three: Always Have One Engagement Facebook Ad Running.
Equipped with your video, now you want to have one ad always running that’s promoting your video to your target audience (don’t worry – it’s super easy). Go on Facebook, create a new campaign for Post Engagement, add your audience (e.g. if you’re a real estate agent you can target homeowners, house ownership, etc) and then select your most recent video as the post that will be promoted. This way you don’t have to keep putting out new content daily, and you’re also targeting new people that might be interested in your business with valuable content. You’re getting in their faces, you’re getting in the feeds and you’re establishing yourself as an authority. That’s exactly what you want! So always have one ad running.
I will quickly say it’s good to have two ads if you can: one for post engagement and one conversion ad for a lead magnet. But that includes a sales funnel which I’m not going to talk about here, feel free to get in touch if you want to know more about this.
Step Four: One Like & Share Competition a Month
Like and share competitions are the bomb if you want to get reach in your local market. Do one of these once a month and give away something worth $100 at least (otherwise it’s not attractive enough to get a lot of buzz). You can do holiday themed giveaways, events, trends or even just a $100 voucher. Simply make the terms ‘like and share this post to enter’. These competitions go off, spend $40 on it with Facebook ads and you’re going to reach 5000+ people for barely any money because they get shared so much, the organic reach goes off the charts.
Quick warning – ask them to do 1 to 2 things MAX. I’ve seen people tell fans to like, share, comment, tag 3 friends and answer a survey. That’s too much! Either do like and share, or share and tag a friend.
Keep your competitions simple. Only ask them to do 1 or 2 things max.
'Like & share' is always good.
Step Five: Repurpose Content
If you have a blog or a website, repurpose your video content into other platforms. For example you can transcribe your audio and turn it into a blog article, take out pieces of that and turn them into Instagram quotes, create a long-form Facebook status… squeeze as much as you can out of your content. So rather than thinking “how am I going to create so much new content all the time?!” just repurpose it and recycle it. And if you’re doing two videos a month, that’s like 15-20 posts you can make out of that and just rotate it.
Step Six: Use a Pre-Set Content Planner
The second last thing is a pre-set content planner. Meaning, = you have a content planner where every Monday you do X, every Tuesday you do Y, every Wednesday you do Z. Use a simple formula and just leave it! When you review your planner just pick out the topic so you don’t have to think what you’re going to post that day. You can also can sit down and create content weeks in advance.
Bonus: Post On the Go
And the last thing which I wasn’t going to put in but I thought about it just before I created this, is posting on the go. For example I just met with a client this morning, and we had a good discussion of about a lot of things, so I could just post a little bit about what we spoke about as soon as I left. So in your own life, what’s going on during the day that you can post about? Chuck it up on an Instagram story or a Facebook status. It helps you post consistently if you do it in the moment, because if you’re like I’m going to do it later, you probably will never do it. So if you want to keep the content fresh, just start broadcasting what you’re already doing.
So that’s the 80/20 formula! If you follow this you will get great results and it will take you literally minutes a day, maybe even less if you do a few things all at once! If you’ve got any questions feel free to reach out any time. And if you’re working in real estate, grab a copy of my free eBook ‘How Real Estate Agents Can EXPLODE Their Social Media Presence in 10 Minutes a Day’ below.
Mitch Hills | @mitchills