7 Killer Ideas Every Real Estate Agent Should Use on Social Media
Every real estate agent should be using social media to grow their personal brand and build a community online. However one of the most common roadblocks that agents hits is wondering ‘what do I even post about?’. Wonder no more.... Here is a list of 7 practical and effective social media ideas that any agent can use to start generating a following.
1. Common questions you get asked.
This is my personal favourite because it’s directly addressing the topics that your audience wants to know about. Answering questions through your social media not only adds value to your audience, but it showcases you as an expert and an authority. Rather than shamelessly talking about your real estate sales and your figures (which I see all too often), I guarantee you’ll build a better, more loyal and more engaged following if you consistently add value and answer questions.
Instagram Stories is a great place for short little snippets, and you can use Facebook Live for some longer ones, or even a live Q&A. (More on Facebook Lives coming up!)
2. Advice you give homeowners.
Answering questions is fantastic - but sometimes homeowners don’t know what they don’t know! If you share tips that they can use to increase their property value, sell more effectively, attract buyers and become more educated, you’ll become the go-to source for local real estate.
Think about the last appraisal you did. Did the house need work? What could be done to add value? Or was it amazing? Why was it amazing? Share those thoughts with your audience. They want to know about it!
You've got to remember: these are people's houses we're talking about. This is likely their biggest asset. They want to know all there is to know about how to get the best result for their home, and you have the information! Give it to them! Real estate marketing is as simple as that.
If you want to take this to the next level, create a free eBook or property guide that walks homeowners through a critical part of selling to generate leads. (For more on this, check out 'How to Generate 100+ Leads Using Facebook')
Educate your audience and you'll become the go-to source for real estate.
3. Property listings (especially video!)
Obviously your profile is a great place to share listings. Properties are important and people do love to see them, they just shouldn’t be the ONLY thing you share (which is what 90% of agents do, to no avail).
Share them - but whatever you do, DON’T just share a link and nothing else. A plain URL with no context or additional comments looks terrible. That's poor real estate marketing. It's boring and barely anybody will click on that! To make it more engaging, always try to create videos about the property and upload it directly to Facebook and Instagram (rather than a link). If you can’t do a video, create a new album so people can scroll through the photos directly from the social media account they're on, rather than having to click away and find it on a new website.
You should also tell a brief story about why the listing is great. Mention the top 3-4 features to make people excited. (I don’t recommend copy-pasting the entire text from your listings, as it’s quite long and people’s attention span is short).
4. Share stories, not testimonials.
People love stories. People don’t love bragging. Rather than talking about how fantastic you are, take a photo with your client outside the sold sign, and tell a story about the unique transformation of their situation. What happened? What was the end result? Were there any obstacles you helped them overcome? How did that impact their life? How does that make you feel?
People connect with stories, and they also connect with other people. The person reading your story on social media is likely in a similar position as the client you just helped, so discuss the situation and show how you were able to help this person achieve their goals. Inspire others and show that you care, don’t just blow your own trumpet.
"Nobody has 30 seconds for a brand. Everyone has 30 seconds for a good story."
- Joe Pulizzi
5. Design ideas.
Real estate is a visually beautiful industry. People take pride in their homes, and everybody wants to live somewhere comfortable. Use Pinterest, Instagram or even Google to find great interior design ideas that homeowners can use as inspiration, and add a comment about why it's great, or how they can do it.
Even better, (we do this a lot) if you’ve got a property for sale that has some beautiful features, use that as the design inspiration. Share a photo of your listing, talk about why it’s great and how homeowners could implement it in their home, and then ALSO say that it’s available for sale. This adds value and attracts prospective buyers. Double whammy!
6. Create a weekly live stream.
If you want to stay ahead of the pack when it comes to real estate marketing, you need to adapt to the online environment. Right now video is absolutely the most popular medium, and the best way to drive engagement is with live streaming.
To stay consistent and also to generate a following, do it at the same time each week. One of our clients Ben Wakely does it at 5:30pm every Sunday, and people tune in each week to see what he has to say. This simple strategy landed him in Elite Agent's Top 50 Real Estate Influencers in Australia!
If you’re a bit nervous about video, have a few attempts of a regular video that isn’t live. Shoot a few takes on your phone until you’re happy, and then upload that. Once you’ve done a few you’ll get the hang of it and you’ll be live streaming in no time!
Stay consistent by doing a live stream at the same time each week.
I love interviews, because they allow you to share stories, add value to your fans, cross promote to another audience and support local businesses all in one. You can interview other professionals (with Ben Wakely we interviewed successful builders, auctioneers, mortgage brokers and more), or you can interview local business owners in the area.
Interviewing local business owners creates a great sense of community, and this is also a great strategy for agents who are new to the game. They don't have the years of experience yet, so rather than pretending that you do, simply get out there and start meeting some new faces in the neighbourhood!
These are 7 easy and effective strategies you can start using today to grow your brand and online presence with social media for real estate. Now you just have to do it! If you want to dig a little bit deeper, download my free guidie below. Happy marketing!